Microsoft

Date: April 4, 2018

The one where we increased MICROSOFT’s brand awareness
CLIENT: MICROSOFT
PROJECT: #BossLadies
COUNTRY: Portugal

The Ask
Microsoft was looking to increase brand awareness and to create high quality content for their digital channels, increasing the loved brand status in Portugal.

The SfB Solution
Conceptualization of the #BossLadies campaign, identification of successful professional women through Shinebuzz and production of branded content.

The Key figures
29 pieces of influencer-generated content
$0,10 cost per interaction
And we made it to the press!

    

Celebrating 10 Years of Innovation in Influencer Marketing: The Story of SamyRoad

Date: April 17, 2024

Celebrating 10 Years of Innovation in Influencer Marketing: The Story of SamyRoad We are thrilled to commemorate a decade of success and growth at SamyRoad, a pioneer in the world of influencer marketing. From our humble beginnings in 2014, we have evolved into global leaders in creating effective strategies that harness the power of influencers to connect brands with specific audiences worldwide. Our tenth anniversary, marked by the hashtag #10SamyRoad, was a moment of celebration and reflection on our journey from an innovative idea to becoming a globally recognized agency. At an immersive event held at the prestigious Palacio de

“Ídolos” Awards from the inside: 

Date: March 15, 2024

What is it like to be a jury member of one of the largest digital creation awards in Spain? On March 14, the 3rd edition of the “Ídolo” Awards was held in Madrid. These awards, created by In Management together with The Music Republic, were born with the aim of rewarding the digital content creators work in Spain. Ricky Hontañón Pombo, our Head Of Influencer Marketing at SamyRoad, was one of the members of the jury for this edition. Here we share some behind-the-scenes details of the awards, criteria and the future of the work of content creation. What do